The Market System is a flexible model that uses a customer-centric frame to make market decisions.
The digitally intermediated age has made scale and efficiency the central driver of value, give way to small batches and customization. And organizations need to be intensely customer-focused and rethink how they can create value for their customers across the entire experience, reimagining their partners to deliver.
Tools & Frameworks
Throughscientific inquiry and practical experience with leading companies, we have developed a set of tools and techniques which can be used to make your organization more responsive to the market and your competitors
Market Opportunity Assessment (MOA)
The Market Opportunity Assessment (MOA) is a tool to help you do an initial screen of an opportunity to determine its potential viability. You can use this tool to quickly compare opportunities to help you prioritize and and screen your opportunities.